FM 101.1 is changing its tune -- again.
The all-news station that made headlines last year after dropping its alternative rock format, is immediately switching over to adult rock, the Chicago Tribune reports.
The station was under the guidance of Merlin Media's Randy Michaels, a former top Tribune Co. executive who resigned amid reports of presiding over raunchy behavior.
Michaels blamed the news format's demise on "minimal audience engagement" and the expense.
The station's aggresive marketing campaign included billboards featuring former Gov. Rod Blagojevich and the slogan “He Never Listens.”
All-news station WBBM-780 beat FM 101 to the punch last year by simulcasting its content on an FM station.
The station will now be known as i101, according to the Tribune.
The company's New York station also switched from an all-news format and will now play alternative rock.
