Which would you rather have: a Guinness World Record or an entire day dedicated to you?
In recognition of his 65 years on air, Guinness will award the legendary "Cool Gent" with the title of world-record holder for having the longest career by a disc jockey in radio history.
Kent's broadcasting career began in 1944 at age 16 and has spanned 11 different radio stations. He said in his autobiography that even as a straight-A student at Northwestern University his professor told him he would never make it in radio because he was black.
Before the Real Men Cook Charities' 3rd Annual Holiday Roast & Toast, co-hosts Quinn and Mayor Daley will honor Kent with the Guinness award as well as official jerseys from the Chicago Bears and Bulls.
The event, held at the Historic South Shore Cultural Center, begins at 5:30 p.m. with a VIP reception.