With the line snaked around the corner and down the block, excitement surrounding Apples newest iPhone versions continued to build on Michigan Avenue on Friday morning, first with the raising of window covering, then with a registration of those in line, and finally with the opening of the doors.
Marc Cain was the first Apple lover back out of the retail store with two phones: an iPhone 6 and the larger iPhone 6 Plus. Two more that he'd pre-ordered were scheduled to be delivered to his office later in the day, he said.
"[I'm] ready to go to sleep," said Cain after emerging from the store. "Two days, two phones. It was worth it."
Cain and several of his colleagues from Bolder Image, a web and app development company, were the first in line when it began forming at about 2 p.m. Wednesday afternoon.
"We just did it for the fun of it," he said.
Also in line was Fred Brisco, who took an entrepreneurial approach and planned to sell his place in line for $500.
"It's brand new, it's hot and it's awesome. It's an awesome phone," Brisco said.
Reviews of the two new iPhones have been enthusiastic. Both versions have larger screens, extended battery life, a stronger Wi-Fi receiver and higher-quality cameras. The phones also feature Apple Pay, which allows users to pay for items with their phone.
"I think it might be best one yet, from what I've seen," Julian Diggs said.
"They're always the best phones and it's gonna be amazing," John Foley said.
Police said a 19-year-old man was arrested Thursday and would likely face misdemeanor charges following a minor scuffle over spots in the line.
