Bears Billboards Hit Streets Running
Johnny Knox highlights new Bears campaign
Mobile Bears Billboard. Chicago Bears new "One City. One Team" campaign
Thursday, Sep 2, 2010 Updated at 12:56 PM CST
The Chicago Bears kicked off a new advertising blitz Monday that's harder to miss than a Desmond Clark long-snap.
The team debuted a pair of mobile billboards that will roar through Chicagoland depicting a game situation.
One vehicle will feature a photograph of speedster Johnny Knox racing toward the end zone. The trailing vehicle will the Vikings, Packers and Lions chasing him.
The mobile Bears billboard is part of the team's "One City. One Team" campaign.
The Bears open the regular season Sunday, September 12 against the Lions at Soldier Field.