Automakers are increasingly turning to social media influencers to attract a new generation of buyers.
As part of the Chicago Auto Show’s Social Media Preview day, individuals were tasked with coming up with the best Vine or Instagram videos from the show.
The Chicago Auto Show team partnered with Digital Megaphone to host its Vine and Instagram Video Challenge.
The social media influencers were placed in groups of three, and challenged to shoot a Vine or Instagram video showcasing the auto show in 7-15 seconds.
The @eprahhl team won first place in the contest with its Instagram video. They received tickets to the 2014 Digital Megaphone Social Media Masters Summit, an overnight stay at the Hyatt Regency and promotion of the winning video by the Chicago Auto Show.
Second Place Video
Third Place Video
Honorable mention goes to @Veronicaeye: Check out her video here.