Americans' Biggest Regret? Love

The study by a Northwestern professor gives a new perspective on people's regrets

By Sandra Torres
|  Wednesday, Mar 23, 2011  |  Updated 8:45 AM CDT
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It appears a lot of women think about the one that got away.

A new study by a Northwestern professor shows about 44 percent of women list a missed opportunity in romance as one of their biggest regrets, compared to 19 percent of men.

Kellogg professor of marketing Neal Roese, along with Mike Morrison of University of Illinois at Urbana-Champaign, surveyed about 370 adults across the United States via phone.

Subjects were between the ages of 20 and 80 and were asked to describe one regret in detail.

Results showed women had more regrets related to family issues, such as wishing they treated family members better, while 34 percent of men admitted most of their regrets have to do with work-related issues.

The study called "Regrets of the Typical American: Findings from a Nationally Representative Sample" will be published in an issue of Social Psychological and Personality Science.

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