Golden-Voiced Man Now the Voice of Kraft Mac 'n Cheese

Up until a few days ago, Ted Williams was panhandling on Ohio roadway

By Courtney O'Callaghan
|  Friday, Jan 7, 2011  |  Updated 11:42 AM CDT
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Ted Williams: From Homeless to Famous

AP

In this photo provided by NBC Universal, homeless man Ted Williams appears on NBC's "Today" show, in New York, on Thursday, Jan. 6, 2011. Williams, who was living in a tent near a highway in Columbus, Ohio, just days ago, was in New York for an emotional reunion with his 90-year-old mother, media appearances, and to do some commercial voiceover work. On the "Today" show, he described his previous 48 hours as "outrageous." (AP Photo/NBC, Peter Kramer) NO SALES

Photos and Videos

Ted Williams "Overwhelmed" By Overnight Success

Ted Williams, "the man with the golden voice," chats about all the offers that he's been presented with since an online video of him went viral.

Ted Williams: From Homeless to Famous

The man who was once begging for money on the streets of Columbus, Ohio is now the man with "golden radio voice." We talk to overnight success story Ted Williams.
More Photos and Videos

The Ohio homeless man many are saying has a golden voice is now the voice of a brand of golden cheese, Kraft Macaroni & Cheese.

Ted Williams, who up until a few days ago was a panhandler in Columbus, made the announcement during an appearance on NBC's TODAY show on Thursday.

Williams attracted the attention of America earlier this week after a Columbus Dispatch videographer posted roadside video of Williams reciting professional-sounding voice-overs to YouTube.

Lynne Galia, a spokesperson for the Northfield-based company, said the product and their ad agency were moved by William’s story.

"His amazing voice is perfectly suited to our campaign. We were in the middle of making our TV spots and in a unique position to help Ted use his great voice to gain employment," Galia told Ad Age.

The ad, produced by the agency Crispin Porter & Boguky, will fittingly premier during Kraft Fight Hunger Bowl Sunday night on ESPN.

The Nevada versus Boston College game finishes Kraft’s many month-long charitable program, which has donated almost 21 million meals to food banks nationwide.

Prior to signing with the blue box, Williams' story landed him a job with a local radio show, a dream job with the Cleveland Cavaliers, and free home.

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