Tribune and The Onion Hook Up

No, really, we're not kidding

By Matt Bartosik
|  Friday, Jun 25, 2010  |  Updated 6:30 AM CDT
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Chicago's Reality Connection

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SAN FRANCISCO - MAY 05: A copy of the Onion is seen in a news rack May 5, 2009 in San Francisco, California. Satirical newspaper the Onion is ceasing publication in Los Angeles and San Francisco citing low ad revenue despite an increasing circulation. The Onion, which has a circulation of 60,000 in San Francisco, will continue to publish in other markets like Chicago and New York. (Photo by Justin Sullivan/Getty Images)

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The Chicago Tribune Company is up to some funny business.

The newspaper group  Thursday announced a partnership with Onion, Inc., the publisher of the satirical newspaper The Onion and The A.V. Club.

And while The Onion is known for its hilarious headlines and fake news stories, this isn't a joke.

Under the new partnership, the Tribune will take over all the unfunny business stuff, including advertising sales, printing, and distribution of The Onion's Chicago edition.

Meanwhile, Onion, Inc. will retain the rights over all its editorial content.

"This promises to be a mutually beneficial and complementary arrangement," said Steve Hannah, CEO of The Onion, in a press release. "We get to focus on what we do best—creation of award-winning comedy and pop culture content. And the Tribune gets to add a unique product to its portfolio of publications."

The Onion joins a well-attended party. The Chicago Tribune Media Group publishes the Chicago Tribune, the RedEye, Hoy, and Chicago Magazine.

The word "Chicago" is derived from the Native American word for "wild onion." You hear that, Onion? If you've been holding back at all, now's a good time to go wild!

Then sell the inappropriate footage on late-night TV.

Matt Bartosik is a Chicago native and a social media sovereign.

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