Apple's verdict is in: State Street not such a great street.
The city had been hoping to lure Apple to its cursed Block 37 project.
"The Loop is playing to a slightly lower socio-economic group than North and Clybourn," developer Bill Smith of Smithfield Properties told Crain's.
Apple has been searching for a North Side location since even before it opened its North Michigan Avenue store in 2003; it's been considering the Clybourn Corridor since at least July 2007.
"The transaction signals the continued rise to retailing power of the crowded Clybourn thoroughfare and shows that State Street, despite its recent revival, continues to have a hard time attracting well-heeled shoppers," Crain's writes.
The new store is expected to be 15,000-square-feet and - of prime importance to Apple and its fans - will use the same design firm that conceived of the Michigan Avenue store, which is 25,000-square-feet.