The economy is hurting many small business owners and independent contractors, but add to that the fact that one of your best customers moved to Washington, D.C., and into the White House, and you really feel the slump.
A blog posting on the Crain's Web site Friday shares the ache being felt by South Loop dentist who is seeing business dip as patients lose their jobs, and the new job Barack Obama has taken on takes the President and his family out of the mix, as well.
Dr. Rich DiVerde, former Obama smile tender, decided that he would take the president’s challenge to the American people to “get involved” in the nation's recovery. DiVerde is offering a discount to clients who have stopped visits because of the bad economy.
“I have patients who have been with me since I was in dental school. They’re loyal. They’re like family,” Crain's quotes DiVerde, who’s been in business 25 years, as saying. But some of those people have lost their jobs and their benefits and have put dental care on a back burner.
DiVerde said, “We’re trying to meet them halfway” by offering patients hit by the economic downturn a 30 percent, one-time reduction of fees.
“It’s just a good will response," he said, and so far close to 50 patients have responded.