McDonald's Customers Aren't Lovin' It: Survey

Oak Brook-based McDonald's Corporation received the lowest customer satisfaction of any other limited-service or fast-food restaurants in the American Customer Satisfaction Index's June survey released Tuesday, with a score of 73 percent.

By Lindsay Smith
|  Tuesday, Jun 19, 2012  |  Updated 3:31 PM CDT
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McDonald's Customers Aren't Lovin' It: Survey

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Looks like some McDonald's customers aren't lovin' it.

The Oak Brook-based fast food giant received the lowest customer satisfaction rating of any other limited-service or fast-food restaurant in the American Customer Satisfaction Index's June survey, released Tuesday. The McCorporation received a score of 73 percent.

According to the survey, Mickey D's 68 million daily customers generally don't love the restaurant as much as its fast-food contemporaries. Wendy's and Burger King usually outperform the chain, with Wendy clearly beating Ronald and the King since at least 1995.

The American Customer Satisfaction Index shows McDonald's scored the lowest satisfaction rating of limited-service spots every year since 1995, with one exception: In 2009 McDonald's beat Burger King and KFC by a percentage point with a score of 70 percent.

But the ratings are improving.

McDonald's pretty consistently improved on customer satisfaction year-over-year. It saw a 1.4 percent increase since 2011, and with some exceptions, it rose steadily since its lowest score of 59 percent in 2000.

Papa John's scored the best in McDonald's category in 2012 with an 83, beating the chain by a full 10 points. Other chart toppers this year included Red Lobster for full-service restaurants and the Hilton for hotels with scores of 80 each, as well as newcomer airline JetBlue with a score of 81.

McDonald's, which opened in 1955 in Des Plaines, is the world's largest chain of fast-food burger restaurants in the world.

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