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Marketing Maxwell Street Does the city want to promote it or demote it?

By  STEVE RHODES

Updated 11:27 AM CDT, Tue, Dec 2, 2008

Related Topics: Steve Balkin

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Maxwell Street
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Will Jumping Jacks be the final nail in the coffin for some Maxwell Street vendors?

 

Roosevelt University economics professor Steve Balkin loves markets: Farmers’ markets, street markets, flea markets, and, especially, the Maxwell Street Market.

At least what’s left of it.

“First the city took the location; then it eradicated the blues; now it wants the junkmen gone,” Balkin writes in a letter (third item) to the Tribune today.

Balkin’s complaint is that higher fees that Maxwell Street vendors now have to pay to the city – in order to subsidize free Jumping Jacks for neighborhood festivals – will put Maxwell’s “used goods merchants” out of business.

“Secondhand-goods merchants recycle goods, performing an environmental useful function,” Balkin writes. “It is part of the mix that generates sustainable cities. In this time of global recession, the city should be lowering Maxwell Market vendor fees to encourage workers, sloughed off by their employers, to sell at the market to try out entrepreneurial ideas and earn money as a safety net to help support their families.”

Mayor Richard M. Daley was never a fan of the Maxwell Street Market; he saw it as a dirty blight filled with stolen goods and an undesirable element. Others found more charm in the place.

But Balkin thinks Daley is missing out on a great marketing opportunity.

“The New Maxwell Street Market is the city's public market and should be maintained as a celebratory showcase of ethnic and immigrant pride and promoter of positive human relations across class - not another mall for yuppies.”

Instead, through constant location changes and now the higher vendor fees, the city seems to be doing its best to just kill the market.

“There are better ways to raise money for the city from the market,” Balkin writes. “Maxwell Street is world famous. The city should instead try to emulate some peddler street savvy and merchandise off of the Maxwell Street brand name - items such as souvenirs, books, CDs and even a TV show.”

Paging Bravo!

Similarly, you’d think the city could find a sponsor for its Jumping Jacks program, or, God forbid, actually charge neighborhood festivals rental fees.

Instead, Maxwell Market vendors will now pay those fees.

Here’s an idea: Let vendors set up shop next to the Jumping Jacks they are paying for and extend their market to the neighborhoods. Call it the Moving Maxwell Market. Merchants there are used to it.

Copyright NBC Local Media

Comments (4)

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  • Guest Wednesday, Mar 25 at 8:12 AM FLAG COMMENT HISSON: good riddance to you. how much do you spend on gas to save a few pennies in sales taxes ?
  • HISSON 2 Wednesday, Dec 3 at 11:38 AM FLAG COMMENT I LONG AGO MOVED OUT OF THE CITY BECAUSE OF DALEY AND HIS TAXES AND FEES. I NO LONGER MAKE PURCHASES OF ANY KIND IN CHICAGO AND NOW NOT EVEN IN COOK COUNTY. I EARN MY MONEY IN CHICAGO, BUT SPENT IT OUTSIDE THE CITY! HAVE YOU EVER WONDERED WHY MR. MAYOR!
  • OUT OF TOWNER Tuesday, Dec 2 at 1:48 PM FLAG COMMENT IT SEEMS AS THOUGH MAYOR DALEY IS TRYING TO MAKE CHICAGO A CITY FOR ONLY RICH PEOPLE TO VISIT OR LIVE IN. AS A FORMER RESIDENT, I HAVE BECOME VERY RELUCTANT AND FEARFUL OF GOING INTO THE CITY DUE TO ALL THE TO ALL THE FEES AND FINES HE HAS DREAMED UP TO EXTORT MONEY FROM UNWARY VISITORS .
  • chitown lady Tuesday, Dec 2 at 11:38 AM FLAG COMMENT As I am someone who remembers the OLD MAXWELL St......Let's just drop what they now call it...Its nothing more but a HUGE OPEN MARKET....full of stolen stuff......Time to get rid of it...Besides, did yeah ever really see some of the people that go to the flea market? Give me a break....Maxwell St. is a bygone era.....Time to move on.......

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