A HOW-TO BLOG FOR CHICAGO BUSINESS

Sep 30, 2014
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By Steve Robinson

10 Tips for Creating Great Content for Your Business

10 Tips for Creating Great Content for Your Business

Inspiring people to read and share your content is not as hard as you might think, nor does it require sophisticated writing skills or an inordinate amount of time. Yet many small business owners believe...

Sep 22, 2014

Twitter Analysis Ranks Best and Worst Airlines

Twitter Analysis Ranks Best and Worst Airlines

Apparently, United Airlines travelers are uniting over their disappointment with the airline via Twitter.

Jun 24, 2014
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By Rebecca Otis

Ten T's of a Targeted Social Media Campaign

Ten T's of a Targeted Social Media Campaign

Here are the 10 T's of a targeted social media campaign to help you get started.

Jun 18, 2014
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By Steve Robinson

How to Measure Impacts of Email and Social Media

How to Measure Impacts of Email and Social Media

Tracking results is an often-overlooked task, especially if you’re caught up in great campaign ideas. Yet without seeing the full picture, you may make false assumptions and inadvertently alienate your customers...

Mar 13, 2014
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By Rebecca Otis

Smart Setup for Online Business Profiles

Smart Setup for Online Business Profiles

Your digital accounts, whether private like email accounts or public like social ones, help with productivity and help you communicate better if you use them correctly. So, how can you set up digital accounts...

Mar 13, 2014
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By Steve Robinson

The Downside of Social Media Success

The Downside of Social Media Success

Believe it or not, there is a dark side to acquiring a mass of fans, friends and followers on social media. To keep you out of the dark, here are three of the biggest traps of social media success and how...

Dec 12, 2013
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By Annika Celum

5 Helpful Tips for Building Better Websites

5 Helpful Tips for Building Better Websites

Too often small business websites are built on an even smaller budget— links don’t work, you get no useful information, all the details are outdated, and it is riddled with spelling errors.

Nov 19, 2013
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By Andy Crestodina

Your Lead Generation Pipeline is Broken: 5 Leaks to Repair

Your Lead Generation Pipeline is Broken: 5 Leaks to Repair

Something’s wrong. The marketing team is busy, the budget is spent, the website looks great, but the leads aren’t flowing in. Here are five examples of the most common problems based on lead generation...

Oct 24, 2013
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By Rebecca Otis, Edited by: David Wolinsky

How to Measure Social ROI

How to Measure Social ROI

Social media has become a necessary component of almost any marketing plan. But, not all small businesses have the social media resources (time, budget, or professional support) to grow their brand, promote...

Oct 21, 2013
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By Adam Clemence, Edited by: David Wolinsky

How to Choose Your Social Media Voice

How to Choose Your Social Media Voice

All writers, comedians, and orators need to “find their voice.” The same is true for social media platforms, especially if you’re looking to drive engagement. As I’ve learned during my time running social media...

About
A blog dedicated to Chicago business. From “how-to” startup tips to the latest and greatest business news in the Windy City. Lean on our experts, ask questions, find out best practices to take your passion project professional and learn about all the business happenings in the city.

NBC TV, Television Stations & Broadcast Companies, Chicago, IL