A HOW-TO BLOG FOR CHICAGO BUSINESS

Jul 8, 2013
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By David Wolinsky, Lindy Sinclair

Social Media Book Club: “The $100 Startup”

Social Media Book Club: “The $100 Startup”

Hi and welcome to the very first installment of the Social Media Book Club. It’s a new Inc. Well experiment I’ve been wanting to unveil for quite some time; let me explain how this works and what it is. On what...

Jul 5, 2013
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By Steve Robinson, Edited by: David Wolinsky

Scoring a Marketing Hat-Trick With Email, Social Media and Events

Scoring a Marketing Hat-Trick With Email, Social Media and Events

Now that the Stanley Cup is back in the city where it rightfully belongs, you have to admit that it was one of the most gut-wrenching playoff series to date. In the midst of all of the overtimes, injuries and...

Jul 1, 2013
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By David Wolinsky

How Should You Use LinkedIn?

How Should You Use LinkedIn?

Social media may be the ultimate frontier proving the old maxim “you get out of it what you put into it.” My students at DePaul think LinkedIn is a joke; my Second City students rarely have profiles on it;...

Jul 1, 2013
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By Chris Ruys, Edited by: David Wolinsky

How to Diffuse Customer Anger

How to Diffuse Customer Anger

Social media makes it a lot easier for customer complaints to be heard. A single complaint can grow into a roar if it’s shared on social media platforms. A negative post on Yelp, an angry status update on...

Jul 1, 2013
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By Jennifer Fortney, Edited by: David Wolinsky

Why Your Company Needs an Online Pressroom

Why Your Company Needs an Online Pressroom

Today, public relations (or how you relate to your public/audiences) is more than just sending out a press release. With the decline in full-time media outlet professionals, and the rise of freelance writers, it...

Jun 17, 2013
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By Steve Robinson, Edited by: David Wolinsky

How to Turn Your Social Media Presence into Profit

How to Turn Your Social Media Presence into Profit

There you are with an active Facebook page, a growing Twitter following, a healthy amount of email subscribers, and good reviews on Yelp. While you may have great online visibility, the main reasons for being...

Jun 11, 2013
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By George Rafeedie, Edited by: David Wolinsky

How to Revamp Your Brand Without Losing (and Confusing) Customers

How to Revamp Your Brand Without Losing (and Confusing) Customers

Talk to any business owner and they’ll tell you rebranding can be a slippery slope. JCPenney, for example, has received backlash from customers for many branding decisions, including the hiring (and firing)...

Jun 6, 2013
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By Kendrick Shope, Edited by: David Wolinsky

How to Increase Your Sales by 50 Percent

How to Increase Your Sales by 50 Percent

Would you be surprised to learn that 50 percent of all sales are closed in follow-up communication? What is even more staggering is that only 10 percent of seasoned sales professionals follow up more than...

Jun 6, 2013
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By Richard Ueberfluss, Edited by: David Wolinsky

Why Social Media is For All Small Businesses

Why Social Media is For All Small Businesses

The term “social media” can be intimidating for most small businesses. But for small businesses, social media is a potent promotional tool.

Jun 6, 2013
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By Adam Fridman, Edited by: David Wolinsky

High School ChiTech Educates Chicago’s Future Entrepreneurs

High School ChiTech Educates Chicago’s Future Entrepreneurs

It’s no secret that Chicago has been thrust to the front of public education debates. Between the Chicago Public School strike last year and the current controversy surrounding CPS school closings, notorious...

About
A blog dedicated to Chicago business. From “how-to” startup tips to the latest and greatest business news in the Windy City. Lean on our experts, ask questions, find out best practices to take your passion project professional and learn about all the business happenings in the city.

NBC TV, Television Stations & Broadcast Companies, Chicago, IL