A HOW-TO BLOG FOR CHICAGO BUSINESS

Sep 30, 2013
|
By Mike Sprouse, Edited by: David Wolinsky

Why Branding Matters in 2013

Why Branding Matters in 2013

Fifteen years ago, branding was a lot simpler than it is today. New businesses were more difficult to start. There were no social networks. There were no review sites like Yelp where people could discuss...

Sep 30, 2013
|
By David Wolinsky

How to Make a Successful Recruiting Video

How to Make a Successful Recruiting Video

Blogging4jobs.com has just posted its second annual list of 12 best and worst recruiting videos, and I thought I’d just weigh in with some additional takeaways for all y’all this might be relevant to.

Sep 30, 2013
|
By Chris Campbell, Edited by: David Wolinsky

How to Get Your Business Ranking on Tripadvisor

How to Get Your Business Ranking on Tripadvisor

Do you know that TripAdvisor has more than 100 million reviews? That’s more than any other community-based online review site. The reviews cover customer opinions about restaurants, travel destinations...

Sep 27, 2013
|
By Steve Robinson, Edited by: David Wolinsky

How To Troubleshoot Your Email Marketing Campaigns

How To Troubleshoot Your Email Marketing Campaigns

For a lot of small businesses, the last quarter of the year drives the bulk of annual sales. This is why many of you have already lined up your end-of-year marketing campaigns.

Sep 26, 2013
|
By David Wolinsky

Braintree Bought by PayPal for $800 Million

Braintree Bought by PayPal for $800 Million

Braintree, the local company known for developing payment technology to help online businesses process credit card payments, has just been bought by PayPal for a reported $800 million.

Sep 23, 2013
|
By David Wolinsky

Do IPOs Always Kill Progress?

Do IPOs Always Kill Progress?

Statistically speaking, very few startups will climb to the level of being bought, being widely covered in the media and eventually also having a very “P” IPO. It is difficult these days to read business...

Sep 19, 2013
|
By Richard Ueberfluss, Edited by: David Wolinsky

Why Grand Openings Don’t Need to be Grand

Why Grand Openings Don’t Need to be Grand

When you start your own business, there is a natural temptation to trumpet your accomplishment to the world. Historically, the “go to” tactic was the grand opening celebration.

Sep 16, 2013
|
By April Neill, Edited by: David Wolinsky

Why Branding Yourself as an Industry Expert is Good for Business

Why Branding Yourself as an Industry Expert is Good for Business

Being perceived as the go-to expert in your field is an important part of running a small business. When people see you as an expert, they are more likely to come to you for advice or when they’re ready to hire...

Sep 11, 2013
|
By David Wolinsky

A Peek Inside: Echo Global Logistics

A Peek Inside: Echo Global Logistics

Echo Global Logistics sounds like it might be the shell corporation for a James Bond villain's shady dealings, but the Chicago-based company actually up to something far more altruistic: It's a leading provider...

Sep 6, 2013
|
By Mike Muhney, Edited by: David Wolinsky

Business Requires Fundamentals and Hail Marys

Business Requires Fundamentals and Hail Marys

Some argue that success is the result of hard work, while others believe that it all depends on a bit of luck. Regardless of what the motivational posters of the world would have you believe, true, lasting...

About
A blog dedicated to Chicago business. From “how-to” startup tips to the latest and greatest business news in the Windy City. Lean on our experts, ask questions, find out best practices to take your passion project professional and learn about all the business happenings in the city.

NBC TV, Television Stations & Broadcast Companies, Chicago, IL