A HOW-TO BLOG FOR CHICAGO BUSINESS

Nov 19, 2013
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By Andy Crestodina

Your Lead Generation Pipeline is Broken: 5 Leaks to Repair

Your Lead Generation Pipeline is Broken: 5 Leaks to Repair

Something’s wrong. The marketing team is busy, the budget is spent, the website looks great, but the leads aren’t flowing in. Here are five examples of the most common problems based on lead generation...

Nov 13, 2013
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By Adam Fridman

How to be a Digital Marketing Expert When You’re Not

How to be a Digital Marketing Expert When You’re Not

Tips for how to become an email marketing pro.

Oct 24, 2013
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By Rebecca Otis, Edited by: David Wolinsky

How to Measure Social ROI

How to Measure Social ROI

Social media has become a necessary component of almost any marketing plan. But, not all small businesses have the social media resources (time, budget, or professional support) to grow their brand, promote...

Oct 23, 2013
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By Richard Ueberfluss, Edited by: David Wolinsky

Should You Franchise or Go Solo?

Should You Franchise or Go Solo?

When I decided to start my own business, even with a broad business background, I had to determine if I had the skills required to put out a shingle and open my doors for business.

Oct 21, 2013
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By Adam Clemence, Edited by: David Wolinsky

How to Choose Your Social Media Voice

How to Choose Your Social Media Voice

All writers, comedians, and orators need to “find their voice.” The same is true for social media platforms, especially if you’re looking to drive engagement. As I’ve learned during my time running social media...

Oct 11, 2013
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By Nina Interlandi-Bell, Edited by: David Wolinsky

Why You Should Pick Your Social Media Battles

Why You Should Pick Your Social Media Battles

The Internet: simultaneously exciting and exhausting, useful and useless. Social media, in particular, is a hot topic these days for businesses large and small. You can try to tackle it all yourself, slough...

Oct 8, 2013
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By Mike Muhney, Edited by: David Wolinsky

Whatever You Do, You're in Sales (and that's OK)

Whatever You Do, You're in Sales (and that's OK)

Any successful salesperson will tell you that “sales” is about relationships. And more often than not, the better your relationships, the better your sales. But what about professionals without the word "sales"...

Oct 8, 2013
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By David Wolinsky

App Shout-Out: Don’t Have a Scanner? Try TurboScan

App Shout-Out: Don’t Have a Scanner? Try TurboScan

A few years ago my printer got busted. Not thinking, I chucked it out instantly. It was $50 and the tray to hold paper was broken off by a cat who lives in my apartment. She’s a tiny five-pound cat, and somehow...

Oct 7, 2013
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By David Wolinsky

What We Talk About When We Talk About Networking

What We Talk About When We Talk About Networking

The other big hat — and I wear many large hats — I wear is my Second City-teaching/web series-producing/comedy-in-general hat. What it has in common with my small-biz hat is, well, actually, a lot.

Oct 7, 2013
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By David Wolinsky

Martha Stewart vs. Apple PR

Martha Stewart vs. Apple PR

No matter how progressive we may think brands are getting, nobody likes having bad things about them being said on the Internet. Only, wait, the Internet is a veritable rainbow of sass, overflowing at any given...

About
A blog dedicated to Chicago business. From “how-to” startup tips to the latest and greatest business news in the Windy City. Lean on our experts, ask questions, find out best practices to take your passion project professional and learn about all the business happenings in the city.

NBC TV, Television Stations & Broadcast Companies, Chicago, IL