2011 Chicago Auto Show

Auto Show Hosts Social Media Day

Online media highlighted on day before show's public opening

View Comments (
)
|
Email
|
Print
http://media.nbcbayarea.com/images/cas13.jpg

Chicago Auto Show organizers are embracing social media as a way to get millenials in the door, and as an effective way to get their message out. Charlie Wojciechowski reports.

advertisement
Photos and Videos

GM Touts New Technology At Chicago Auto Show

GM's Sam Johnson talks to Kye Martin at the Chicago Auto Show about new techonology to help drivers get where they're going faster and more efficiently.

How to Use Zeebox for the Auto Show

Charlie Wojciechowski and Andrew Greiner from NBCChicago.com tell you how to use the zeebox app as your Auto Show television sidekick.
More Photos and Videos

Bloggers, tweeters, Instagrammers and the rest of their ilk took over the Chicago Auto Show on Friday.

The show  hosted a Social Media Day, a chance for credentialed online media to get the lay of the land before McCormick Place opens to the public on Saturday.

Panel discussions were held for automative brands to learn how to effectively communicate with online media, and vice-versa.

An easy way to follow the action Friday was to monitor the hashtag #SMP13 on Twitter, and #CAS13 throughout the show.

The social media team embraced new media as a way to get millenials in the door, and as an effective way to get their message out.

The public has opportunities to win tickets to the show by monitoring the @ChiAutoShow Twitter feed, and a Facebook photo contest that gives Auto Show attendees a chance to win a new camera by submitting photos from McCormick Place during the show.

The show also held a series of live Twitter chats, including one with @nbcchicago, to drum up excitement around the show.

Leave Comments