Final "Oprah Winfrey Show" Spots Cost $1M: Reports

By DANIEL MACHT
|  Tuesday, Apr 12, 2011  |  Updated 4:19 PM CDT
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It'll cost ya to advertise on Oprah's final show.

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Saying goodbye after 25 years doesn’t come cheap.

A 30-second spot on the “The Oprah Winfrey Show’s” series finale next month will set advertisers back at least $1 million, according to The Hollywood Reporter.

Spots during the May 25 event could even cost companies more, depending on when in the broadcast they, THR reported.

The $1 million price tag is reportedly unheard of for daytime TV, but in line with past series send-offs in primetime.

“Lost” charged $900,000 for its 2010 finale, while advertisers paid $1.42 million to sponsor “Seinfeld’s”  goodbye, THR reported.

The final “Friends” spots back in 2004 went for around $2 million, as 52.5 million viewers tuned in, E! News reported.

By comparison, the average 30-second Super Bowl commercial cost $3 million in 2011, according to Business Insider.

Selected Reading: THR, E!, ADWEEK
 

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