TiVo: Beyonce, Snack Foods Dominate Super Bowl

Taco Bell takes top ad spot, according to Alviso-based TiVo

By Scott Budman
|  Wednesday, Jan 15, 2014  |  Updated 4:23 PM CDT
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NBC Bay Area's Scott Budman reports from Tivo headquarters with some interesting insight a day after the Super Bowl.

NBC Bay Area's Scott Budman reports from Tivo headquarters with some interesting insight a day after the Super Bowl.

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Yeah, we know, the Ravens won the Lombardi trophy.

But when it comes to what we watched over and over on TV, Beyonce and snack foods dominated Super Bowl XLVII.

According to TiVo's annual data crunching analysis, the Taco Bell "Viva Young" commercial was the most re-watched commercial of the entire game. I must admit, among the crowd I watched with, that got a ton of cheers. And it wasn't even that old of a crowd. Maybe they just like the band fun.

Other ads that scored: The Doritos "Goat" spot, Hyundai, M&Ms, and the icky GoDaddy.com kissing spot (a tough one to explain to the kids at the party). All, by the way, in the first half. TiVo says that's when we payed the closest attention to the ads.

Another TV spike? You guessed it: Beyonce. The halftime show, still ringing in our heads, was 12 minutes of TiVo gold. Lots of replays.

As for the game itself? The end was replayed over and over; before that, the hot play was the 108-yard kickoff return for a touchdown by the Ravens' Jacoby Jones.

Tivo admits, not all the ad action was on TV. "More Super Bowl commercials went to the web well before Super Bowl Sunday," says TiVo General Manager of Media Sales Tara Maitra. The VW "Get Happy" spot, in fact, was seen more than 8 million times before it aired on TV. That's the power of second screening.

Scott, with Beyonce keeping his head ringing, is on Twitter: @scottbudman

The following top ten commercials from Super Bowl XLVII according to TiVo:

1.     Taco Bell “Viva Young”

2.     Doritos “Goat For Sale”

3.     Hyundai Santa Fe “Pick Your Team”

4.      Doritos   “Fashionista Daddy”

5.    GoDaddy.com “Perfect Date”

6.     M&Ms “Anything for Love”

7.     Sketchers “Man Vs. Cheetah”

8.     Pepsi Next “Pepsi Next Drink it to Believe It”

9.     Audi “Prom”

10.  Volkswagen “Get In. Get Happy”

 

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