Netflix will raise the price for members streaming its standard HD service by $2 in May, NBC News reported.
Netflix previously announced that a "substantial number" of U.S. subs will see the price hike. They will have the option to continue at $7.99 for a single-stream, standard definition plan, or keep the HD service for $9.99 a month.
"Given these members have been with us at least two years, we expect only slightly elevated churn," Netflix CEO Reed Hastings and CFO David Wells wrote in a letter to shareholders in January.
About 17 million Netflix subscribers will be affected by the HD plan price hike, according to an analyst.