Kanye, Adidas Expand Partnership for Clothing Line | NBC Chicago

Kanye, Adidas Expand Partnership for Clothing Line

The sportswear company announced the collaboration Wednesday, describing it as the most significant partnership created between a non-athlete and an athletic brand

    processing...

    NEWSLETTERS

    Kanye, Adidas Expand Partnership for Clothing Line
    Getty Images for Yeezy Season 3, File
    Kanye West attends the "Kanye West Yeezy Season 3" show at Madison Square Garden on February 11, 2016, in New York City.

    Singer Kanye West and Adidas are expanding their partnership that began almost two years ago with retail hubs for his Yeezy products and additional sportswear designs.

    The sportswear company announced the collaboration Wednesday, describing it as the most significant partnership created between a non-athlete and an athletic brand.

    Along with West, a team based at the company's Portland, Oregon, offices will lead the creation of new Yeezy products. Retail stores will serve as hubs for the new products. They will also introduce performance designs to offer options for both street wear and sportswear.

    The partnership illustrates "that anyone with a dream can dream without limitations," West said in a statement.

    'Tonight': Are You Smarter Than a Smart Girl?

    [NATL] 'Tonight': Are You Smarter Than a Smart Girl?

    In honor of Amy Poehler's Smart Girls organization, Poehler and Jimmy Fallon each partner up with a young girl as they go head-to-head answering trivia questions.

    (Published Wednesday, June 21, 2017)

    He launched his Yeezy Boost shoe line for Adidas Originals in February 2015.