Amy Adams Responds to Valentino Using Philip Seymour Hoffman's Funeral as a P.R. Opportunity

By Zach Johnson
|  Monday, Feb 10, 2014  |  Updated 10:18 AM CDT
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Amy Adams and Darren Le Gallo attend the funeral service for actor Philip Seymour Hoffman on February 1, 2014 at St. Ignatius Of Loyola on February 7, 2014 in New York City.

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Talk about a fashion faux pas.

Amy Adams was just one of many celebrities who paid tribute to Philip Seymour Hoffman at the late actor's funeral in New York City on Friday, Feb. 7. Hours after the "American Hustle" star attended the service, however, she was singled out in a press release for carrying one of Valentino's luxury bags.

"We are pleased to announce Amy Adams carrying the Valentino Garavany [sic] Rockstud Duble [sic] bag from the Spring/Summer 2014 collection on Feb. 6 in New York," Valentino rep Upasna Khosla wrote, according to The New York Post's Page Six. Misspellings aside, the fashion label came under fire for using the somber outing as an opportunity to market one of its purses, which retails for $3,275.

PHOTOS: Remembering Philip Seymour Hoffman

Mona Swanson, vice-president of communications for Valentino USA, issued a statement the next day in light of the company's insensitive press release. "We sincerely regret releasing a photo to the media of Amy Adams with a Valentino Bag. We were not aware the photograph was taken while she was attending the wake of Philip Seymour Hoffman," Swanson said. "It was an innocent mistake and we apologize to Ms. Adams who was not aware, or a part of, our P.R. efforts."

Adams' rep also clarified that the Oscar nominee, 39, "is not a paid spokesperson for Valentino, and the suggestion she would use this moment to participate in a promotion is truly appalling."

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