Paris Hilton is famous for her blond hair, but she may be facing a massive lawsuit for extending her golden locks a little too frequently.
Hairtech International Inc., a company that makes hair extensions, is suing the 29-year-old reality starlet for $35 million for breach of contract and fraud for wearing a competitor's product in 2008.
The company's suit is for ten times what Hilton was supposedly paid under contract.
The filing also claims that the heiress missed a launch party because she was sitting behind bars. In 2007, Hilton served 23 days in jail after twice being caught driving on a suspended license while being on probation for reckless driving.
Hairtech states that it lost $6.6 million on the launch party, but it will be left to a jury or judge to decide on any financial awards if the case does indeed go to trial.
The case isn't the first time Hilton's role as a pitchwoman has gotten her sued.
The producers of the film "Pledge This!" sued Hilton in 2008 in federal court in Miami, claiming she didn't properly promote the film. A judge ruled last year that she didn't owe the roughly $8.3 million it cost to the make the film, which played in fewer than two dozen theaters.
The court is still deciding how much, if any, of Hilton's $1 million fee for "Pledge This!" she may have to return to filmmakers.