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Paris Hilton attends the USO Swinging Salute to our Troops Fleet Week kick off at The Union Square Ballroom on May 26, 2010 in New York City.
Paris Hilton is famous for her blond hair, but she may be facing a massive lawsuit for extending her golden locks a little too frequently.
Hairtech International Inc., a company that makes hair extensions, is suing the 29-year-old reality starlet for $35 million for breach of contract and fraud for wearing a competitor's product in 2008.
The company's suit is for ten times what Hilton was supposedly paid under contract.
The filing also claims that the heiress missed a launch party because she was sitting behind bars. In 2007, Hilton served 23 days in jail after twice being caught driving on a suspended license while being on probation for reckless driving.
Hairtech states that it lost $6.6 million on the launch party, but it will be left to a jury or judge to decide on any financial awards if the case does indeed go to trial.
The case isn't the first time Hilton's role as a pitchwoman has gotten her sued.
The producers of the film "Pledge This!" sued Hilton in 2008 in federal court in Miami, claiming she didn't properly promote the film. A judge ruled last year that she didn't owe the roughly $8.3 million it cost to the make the film, which played in fewer than two dozen theaters.
The court is still deciding how much, if any, of Hilton's $1 million fee for "Pledge This!" she may have to return to filmmakers.