The two are among the many celebrities who will log off from social media platforms on World AIDS Day as part of the Digital Life Sacrifice campaign, The Associated Press reported. The campaign will benefit Keys’ charitable organization, Keep a Child Alive, which helps families impacted by HIV/AIDS.
Among the other celebs who are taking part in the campaign are Ryan Seacrest, Kim Kardashian, Serena Williams and Jenifer Hudson. Their “last tweet and testament” videos were shot and will be used in advertisements to symbolize what the initiative characterizes as digital deaths.
The celebs will log back into their social media accounts when Keep a Child Alive achieves its $1 million fundraising goal. The charity was started almost a decade ago with Keys serving as its first Global Ambassador.
"It's so important to shock you to the point of waking up," Keys told the AP. "It's not that people don't care or it's not that people don't want to do something, it's that they never thought of it quite like that." She also said not one celebrity declined to participate.
Leigh Blake, president and co-founder of the charity, said: "We're trying to sort of make the remark: Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we're all from?”
Keys added that people from all walks of life will join in. "It just doesn't have to be just because you're a celebrity or something like that. It can be anybody."