New Loews Chicago Hotel Opens Monday | NBC Chicago
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New Loews Chicago Hotel Opens Monday

Hotel hopes to achieve "uniquely local to Chicago" feel

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    The new Streeterville hotel is inspired by a poem. NBC Chicago's LeeAnn Trotter reports. (Published Friday, Feb. 27, 2015)

    The new Loews Chicago Hotel in Streeterville opens Monday following the company's July acquisition of  the InterContinental Chicago O'Hare Hotel.

    The city's newest hotel attraction is inspired by the 1914 Carl Sandburg poem titled "Chicago," Loews director of sales and marketing Erik Grazetti says.

    "Come and show me another city with lifted head singing so proud to be alive and coarse and strong and cunning," the poem reads.

    Grazetti said as soon as a Loews executive first read the literature 10 years ago he knew he wanted it to be the muse of the venue's look, energy and ambiance.

    To achieve a “uniquely local to Chicago” feel, the hotel partnered with local design and architecture firms in addition to featuring art installations by local artists.

    But does the city need yet another hotel? Grazetti thinks it definitely does.

    “[Visitorship] is really on the rise, particularly from the international visitor’s side,” Grazetti said. “Plus, the additional convention business is coming in to the convention center every year.”

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