Ward Room
Covering Chicago's nine political influencers

Obama Nearly Doubles Romney in Online Ad Spending

Presidential campaigns spent about $78 million in online advertising for 2012 race, FEC data shows



    Republican president candidate former Massachusetts Gov. Mitt Romney and President Barack Obama meet at the end of the last debate at Lynn University, Monday, Oct. 22, 2012, in Boca Raton, Fla.

    Online advertising for the 2012 presidential race increased a whopping 251 percent from four years ago, according to Federal Election Commission data provided through mid-October.

    A San Francisco-based online marketing firm reviewed the data and provided Ward Room with a fascinating infographic showing how the collective $78 million was spent over time and by whom.

    President Barack Obama, the data shows, spent $52 million for online ads during his 2012 campaign, compared to the $26 million spent by Gov. Mitt Romney's campaign.

    To illustrate just how much money that is, ReTargeter.com points out that it cost a little more than $28 million to build the Washington Monument and about $40.5 million to build the Lincoln Memorial. And yes, those numbers were adjusted for 2012 dollars.