Rauner Extends TV Ad Spot Into Second Week as Budget Talks Continue | NBC Chicago
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Rauner Extends TV Ad Spot Into Second Week as Budget Talks Continue

Titled "Crossroads," the ad attacks House Speaker Michael Madigan and advocates for Rauner's pro-business agenda

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    Ads urge support for the governor's pro-business agenda and attacking his opponents. NBC Chicago's Mary Ann Ahern reports. (Published Tuesday, June 16, 2015)

    As the budget stalemate in Springfield continues, Gov. Bruce Rauner extended his TV advertisement run by another week in an attempt to sway public opinion, the Chicago Tribune reports.  

    The advertisement, which was unveiled last week across the state, targets House Speaker Michael Madigan and the "politicians he controls." Titled "Crossroads," the governor pushes his pro-business agenda in place of proposed tax increases. 

    "Illinois is at a crossroads," the advertisement begins. "Mike Madigan and the politicians he controls refuse to change. They're saying 'no' to spending discipline, 'no' to job-creating economic reforms, 'no' to term limits. All they want is higher taxes. Again."

     

     

     

    The first wave of advertising cost an estimated $450,000. Another expensive week of advertising is proof that the governor and his opponents in Springfield are still at loggerheads about the state's budget. If a deal is not made by July 1, it's possible the state government could see its first shutdown in history. 

    In line with his "shake up Springfield" message from his campaign days, Rauner seems determined to hold tight to his pro-business agenda, no matter how hard Madigan and Cullerton fight it.

    "Change in Springfield isn't easy, but you didn't send me here to do what's easy," Rauner says in the ad. "With your help, I'm going to keep fighting to grow our economy and fix our broken state government." 

    The advertisement was paid for by Turnaround Illinois, Inc., the independent expenditure committee formed in April to "support state legislative candidates who support Gov. Rauner's bold and needed reforms and to oppose those who stand in the way."

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