Ward Room
Covering Chicago's nine political influencers

Obama Campaign's Tech Team Wins Webby Award

View Comments (
)
|
Email
|
Print
Obama Campaign's Tech Team Wins Webby Award

WireImage

Michael Stalby, Harper Reed and Teddy Goff accept with their Webby Award.

advertisement
Photos and Videos

Harper Reed Discusses Chicago's Tech Scene

Digital technologist discusses his favorite Chicago startups, what the city needs to do to keep pushing forward and what's next for his career.

Spotlight: Digital Technologist Harper Reed

The former CTO of Obama for America discusses the technology behind the President's successful re-election campaign.
More Photos and Videos

The Obama for America 2012 tech team was widely lauded as a major factor in helping to elect the president to a second term, and Tuesday night they were recognized for their efforts at the 17th Annual Webby Awards.

Obama's tech team, which operated out of the campaign's Chicago headquarters, received the Webby Breakout of the Year Award. Michael Slatby, Harper Reed and Teddy Goff were on hand to accept the award with the maximum five-word acceptance speech.

Winning at the Webby Awards, held annually in New York, is a major accomplishment for tech and internet industry insiders, but it also manages to attract big names in the political and entertainment worlds.

Aside from providing the strongest commentary on the running theme of the night -- whether the word GIF should be pronounced with a soft or a hard G -- the tech team has a lot of reasons to pat themselves on the back.

The team is known for its cutting-edge use of data, which helped the winning campaign apply analytics in creating election simulations and to make more efficient decisions on deploying assets.

Senior campaign strategist David Axelrod told the Chicago Sun-Times that using the data models the team created helped "save tens of millions of dollars in targeting voters using social media and broadcast ads."

Leave Comments