Ward Room
Covering Chicago's nine political influencers

Emanuel Mulls Plan to Prevent High-Rise Signage




    The Donald goes on the offensive about the sign on his downtown building, while the architecture critic who's blamed for starting the flap defends himself. NBC 5's Mary Ann Ahern reports. (Published Friday, June 13, 2014)

    Mayor Rahm Emanuel is mulling a proposal that would prevent high-rise signs like the one recently erected by real estate mogul Donald Trump, the mayor's spokeswoman confirmed.

    Under consideration is the creation of a Chicago River Corridor special sign district regulating signage facing and along the river, mayoral spokesman Kelley Quinn said. The 20-foot-tall, illuminated letters that spell "TRUMP" on the side of the Trump International Hotel & Tower currently face the river.

    Trump Building Letters Get Mixed Reaction

    [CHI] Trump Building Letters Get Mixed Reaction
    Chicago's skyline is about to change again. The signature sign on the Trump International Hotel & Tower is one letter away from completion, but not everyone sees the sign as a positive addition. NBC 5's Rob Elgas reports. (Published Friday, June 6, 2014)

    The city's zoning code may also be amended to dictate that signs may not face the river, Quinn said.

    20-Foot "Trump" Letters Begin Going Up on Trump Tower

    [CHI] 20-Foot "Trump" Letters Begin Going Up on Trump Tower
    Workers began hanging 20-foot-tall, illuminated letters this week spelling "TRUMP" on the south side of the Trump International Hotel & Tower. Susan Carlson reports. (Published Wednesday, May 7, 2014)

    Emanuel called the sign "architecturally tasteless" and asked his staff to "determine if there are any options available for further changes.”

    The mayor reportedly wants to move quickly on a potential proposal involving sign restrictions.

    Trump, however, insists the moniker on his Chicago building is perfect for the city.

    "The fact is that people love it," Trump said on NBC News' "Today" show, "and it's a very high-level sign. It's done in the highest level of taste, done by one of the great sign designers. So, you know, so far so good."

    Trump said he plans to visit Chicago soon to see the sign firsthand.

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