Da Coach has lent his tough guy commercial persona to GOP Governor candidate Bruce Rauner.
In an ad that debuted just before the Chicago Bears season opener Sunday, Mike Ditka tells Rauner that he likes how tough he is.
“You attack the special interests,” Ditka says to Rauner in the ad. “Bam! Hit them right in the mouth.”
The ad promotes the hashtag #Ditkatough.
It’s the latest ad for Rauner as the race for governor continues.
His most recent ad before "Ditka" had Rauner showing off a 20-year-old van, just after admitting he belongs to a $140,000 wine club.
Rauner criticized Quinn Friday for flying to Springfield at taxpayer expense, even driving his old Volkswagen van to a campaign event Friday afternoon.
“That van is going to be with me in Springfield,” Rauner said. “I’m going to use it a lot.”
Quinn also showed off an “everyday lifestyle” element in his recent ad, which saw him mowing his lawn.
Quinn has been living on minimum wage for the last week, a move critics have called a campaign stunt.