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CHICAGO, IL - JANUARY 23: A general view from the endzone in the NFC Championship Game between the Green Bay Packers and Chicago Bears at Soldier Field on January 23, 2011 in Chicago, Illinois. (Photo by Doug Pensinger/Getty Images)
Now that Los Angeles has secured a 30-year, $700 million contract with Farmers Insurance to begin building a 64,000-seat Farmers Field by 2015, it begs to be asked: Is Soldier Field the next to get a new name?
Not under any of the mayoral candidates.
Spokespeople for Rahm Emanuel, Miguel del Valle and Carol Moseley Braun all told the Sun-Times that Bears fans needn't worry about Soldier Field getting a new moniker if they're elected mayor.
Each said they would follow in Mayor Daley's footsteps and not consider sponsored names for the field.
Gery Chico's spokeswoman said the candidate would be open to exploring ideas to attract sponsors, but he would be careful to protect the "sacred Chicago landmark" and keep Soldier Field in the name.
In 2003, Soldier Field underwent a controversial, $587 million renovation. Since then, Daley has stood firm against entertaining sponsors to alter the name.