Under Armour Debuts Flagship Store in Chicago | NBC Chicago
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Under Armour Debuts Flagship Store in Chicago

The new ‘brand-house’ is Under Armour’s largest location in the world at 30,000 square feet

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    Sports apparel maker Under Armour hopes to get Chicago’s blood pumping with a new location in the heart of the Mag Mile. NBC Chicago's LeeAnn Trotter reports. (Published Friday, March 6, 2015)

    Sports apparel maker Under Armour hopes to get Chicago’s blood pumping with a new location in the heart of the Mag Mile.

    The Baltimore-based company opened its doors on 600 N. Michigan Ave. on Friday. It replaced Eddie Bauer LLC. The new ‘brand-house’ is Under Armour’s largest location in the world at 30,000 square feet, according to a release from the retailer.

    The flagship store features two floors of fitness gear ranging from footwear to apparel and contains Under Armour’s first-ever ‘wearables bar,’ with fitness devices like Garmin and Pebble. The store also has sections devoted to hunting and fishing, another first for the company.

    The store’s debut is a bit of a homecoming for Under Armour. The brand has existing partnerships with the Cubs, Northwestern University, and the University of Notre Dame.

    Hours for Under Armour on Michigan Ave. are Monday-Saturday, 10 a.m. to 9 p.m., and on Sundays from 11 a.m. to 7 p.m.
     

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