Sports apparel maker Under Armour hopes to get Chicago’s blood pumping with a new location in the heart of the Mag Mile.
The Baltimore-based company opened its doors on 600 N. Michigan Ave. on Friday. It replaced Eddie Bauer LLC. The new ‘brand-house’ is Under Armour’s largest location in the world at 30,000 square feet, according to a release from the retailer.
The flagship store features two floors of fitness gear ranging from footwear to apparel and contains Under Armour’s first-ever ‘wearables bar,’ with fitness devices like Garmin and Pebble. The store also has sections devoted to hunting and fishing, another first for the company.
The store’s debut is a bit of a homecoming for Under Armour. The brand has existing partnerships with the Cubs, Northwestern University, and the University of Notre Dame.
Hours for Under Armour on Michigan Ave. are Monday-Saturday, 10 a.m. to 9 p.m., and on Sundays from 11 a.m. to 7 p.m.