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Can Groupon Save Newspapers? Does it Matter?

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    NEWSLETTERS

    Groupon has been an easy target lately, but it's worth pointing out that for all the derision it draws, it's still a pretty forward-thinking company when it comes to its original intention: group deals.

    Whereas LivingSocial and other Groupon clones continue to look for nail salons, kayaking, and photography-lesson deals, an offer from Groupon today demonstrates it's much more innovative and unpredictable.

    The deal? A 16-week subscription to the Sunday New York Times valid for new subscribers only. They'll net the hard copy and also the digital content that comes with it.

    It's an interesting way of one supposedly bursting bubble jumping behind another supposedly bursting bubble. Who's to say whether group deals can save the faltering publishing industry, but it's provocative nonetheless.