NBC Bay Area
You know that reminder you get from your dentist’s office telling you it’s time for your six-month check-up? Well, this is sort of like that except we’re going to see how you’re doing with those ambitious marketing plans now that we’re at the year’s midway point.
Since two of the biggest drivers of new and repeat business are email and social media, below are tips for further analyzing your results along with ideas for ending the year with a bang.
You already know to look at open rates and social-sharing metrics, but another dimension to consider is which customers are actively spreading the word about your business. Sending them a personalized note thanking them for their support can go a long way.
On the flip side of having a healthy list of raving fans are those customers that have opted out of receiving your emails. If you’ve revamped your newsletter and/or have a great offer for them, reach out to see if they want to rejoin your mailing list. By focusing on the customer’s benefits of being a subscriber, you’ll be able to revive old connections.
Don’t fall for the myth that you need to amass thousands of fans and followers to get traction on social media. To assess your progress, forget about quantity and tweak your campaigns based on the answers to the following three questions:
Armed with the knowledge from your marketing self-assessment, here are five ideas to help you start planning your campaigns for the rest of the year.
Steve Robinson is Constant Contact’s small business expert in Illinois and Wisconsin. A knowledgeable marketing expert with 30 years of experience, Steve has helped thousands of small businesses, associations, and nonprofits develop and implement effective email marketing, social media and online survey strategies. A popular speaker and educator, Steve gives small businesses and nonprofits the tools, techniques, and strategies they need to grow and expand their business and to maximize the power of relationship marketing. Steve’s experience in small business ownership, business development, sales, and fundraising help associations, small businesses and nonprofits achieve success.