Marketing a book is no cakewalk. As an author you often hope your job description comprises: writing, suffering, drinking and writing some more. No one talks about all the work that goes into promoting your work. Authors with major publishing deals try to make sure there's a marketing plan included in their contract; rarely does it happen that the author gets away with writing, followed by an extended period of thumb-twiddling.
My book, Found It: A Field Guide for Mom Entrepreneurs, came out January 12. Its release date was an arbitrary one decided upon by my publisher, Piggott Press. In my contract with them, they promised they'd promote my book like crazy. And they're keeping up their end of the bargain. Why? Because Piggott Press is just me. Being an author/publisher/marketer/promoter, I thought it helpful to those of you thinking about publishing a book to take a look at what my days are like post-launch.
Day 1: Prep for book launch party. Just my luck; Chicago gets its first big snowfall. I'm confident that all of five people will show up and I'll sell two books.
Day 2: Overjoyed. More than 100 people came out for the launch (I heart thick-skinned Chicagoans). Loads of books sold and it was a great party, to boot.
