Back in May we got the first whiffs of Threadless' charitable nature, when the crowd-sourcing T-shirt seller announced it was launching Atrium, a platform that allowed the company to pair up with social causes and pass along 25 percent of the proceeds to them. It seemed a little unusual, but as it turns out, Threadless was just testing the waters.
Now comes word of a new initiative that makes Atrium look downright greedy: Threadless has announced exclusively to Inc. Well that it is teaming up with BBH New York and the U.S. Fund for UNICEF to sell shirts to benefit the humanitarian crisis out in the Horn of Africa.
What's more, Threadless is dead serious about this, as 100 percent of the proceeds will go to the U.S. Fund for UNICEF to support relief efforts in famine- and drought-afflicted Africa.
The full collection, which has yet to be named, is slated to be made available on Oct. 25. And just as Threadless is digging deep, it's hoping you will too. From the release Threadless sent us:
Each T-shirt [in this collection] costs the exact amount as the desperately needed aid item depicted on the shirt. For instance, the most economical shirt in the line features a foiled mosquito and costs the exact price of three insecticide treated mosquito nets ($18.57), while the most expensive shirt in the line features a cargo plane to transport aid ($300,000). Other shirts feature measles vaccines ($24.24), deworming tablets ($36.10), high energy biscuits ($49.96), therapeutic food packets ($74.38), therapeutic milk powder ($98.17), basic family water kits ($125.55), a community water pump ($500), an emergency tent ($1,939.96), a 125cc motorbike ($3064.82) and 100 metric tons of corn soy blend ($75,000).
So, do you care about Africa? Are you prepared to put your money where your torso is and pony up $300,000? If your intentions aren't completely selfless, you'll at least have a great story to tell to those fashion-conscious posers bragging about who they're wearing.
Who cares about Giorgio Armani T-shirts when you can roll up wearing a 300-large Tee?
Hey, it's for a good cause. Don't be a cheap bastard.