It all started back in 2010 when artist Christopher Tourre created a community-based art project called Public Brewery. It was, as a press release says, "a community around the beer-making process… [that] held homebrew workshops out of his house and transformed art spaces into experimental breweries in which the public could participate in the production of the beers.
Then, in 2011, Tourre reached out to his friend, Threadless Director Lance Curran, about maintaining a website built on the same principles of Public Brewery, only it would crowdsource elements of beer production, like label design and the ingredients for seasonal beers.
And now, in 2012, there's a Kickstarter to make this whole thing, called Arcade Brewery, a reality. "We're just geeks who like to drink beer, play video games and read comics," explains Co-Owner Curran. "Our dream is creating a company and creating a business for those who like to do the same thing."
The "read comics" is a reference to Arcade Brewery's intention of involving comic book artists and writers to help design beer label and packaging. Already slated to be involved are Tony Moore (The Walking Dead), Eisner-nominated writer Jason Aaron (Scalped, Wolverine, PunisherMAX) and graphic artist Seibei. Interesting stuff. Take a look at the Kickstarter, which has this pitch video of two very handsome young men:
Oh, and Threadless Founder Jack Nickell totally supports this project: He backed it on Tuesday.
David Wolinsky is a freelance writer and a lifelong Chicagoan. In addition to currently serving as an interviewer-writer for Adult Swim, he's also a columnist for EGM. He was the Chicago city editor for The Onion A.V. Club where he provided in-depth daily coverage of this city's bustling arts/entertainment scene for half a decade. When not playing video games for work he's thinking of dashing out to Chicago Diner, Pizano's, or Yummy Yummy. His first career aspirations were to be a game-show host.