Target customers will soon have new dining options at some stores.
Beginning in October, the retailer plans to roll out a new café concept at 14 test stores, a Target spokesperson confirmed to NBC Chicago Tuesday.
While the company didn't reveal further details on the test, USA Today reports Target plans to add fast-casual restaurant Freshii to nine stores and Pizza Hut, featuring artisan pizzas, to three stores. Two Minneapolis stores will also replace their cafes with a D’Amico & Sons, a local pizza chain.
Target reportedly has cafes in 1,700 of its 1,800 stores.
Target’s Chief Stores Officer, Tina Tyler, told USA Today the change is less about drawing more customers to the cafes and more about showcasing the brand’s health and wellness values.