CHICAGO, IL - JUNE 24: A Chicago Blackhawks fan celebrates after defeating the Boston Bruins to win the Stanley Cup on June 24, 2013 in Chicago, Illinois. (Photo by Tasos Katopodis/Getty Images)
Now that the Stanley Cup is back in the city where it rightfully belongs, you have to admit that it was one of the most gut-wrenching playoff series to date. In the midst of all of the overtimes, injuries and last minute comebacks, I got to thinking about the parallels between the Blackhawks’ quest for the Cup and the challenges facing a lot of small business owners.
Both are constantly up against formidable competitors, have amassed diehard vocal and local fans, and possess palpable determination and drive. Yet when it comes down to it, there can only be one winner. Customers will either choose you or the competition. So what tips the odds in your favor? A lot of successful entrepreneurs will tell you it’s a combination of email, social media and event marketing. Otherwise known as a hat trick in hockey parlance.
You may be thinking if everybody’s starting at the same blue line and using the same marketing tools, where are the slap-shot moves? Here are five key maneuvers that will consistently get you into the net and, just like the Blackhawks, you’ll be able to win on the competitor’s ice.
Steve Robinson is Constant Contact’s small business expert in Illinois and Wisconsin. A knowledgeable marketing expert with 30 years of experience, Steve has helped thousands of small businesses, associations, and nonprofits develop and implement effective email marketing, social media and online survey strategies. A popular speaker and educator, Steve gives small businesses and nonprofits the tools, techniques, and strategies they need to grow and expand their business and to maximize the power of relationship marketing. Steve’s experience in small business ownership, business development, sales, and fundraising help associations, small businesses and nonprofits achieve success.