While shopping for the holidays typically includes searching for the season’s hottest toys, gadgets, clothes, and electronics, it also often calls for the purchase of a gift card.
The National Retail Federation reports gift cards are the most sought after gift for the eighth straight holiday season, with 62 percent of consumers hoping to receive one this year.
Card marketplace site CardHub released a list Friday of the 24 most popular gift cards for 2014.
According to the list, Visa is the most searched for gift card by consumers.
Amazon, iTunes, American Express, Netflix, Walmart Target, Google Play, eBay and Starbucks were also named among the most popular pieces of gifted plastic.
With Black Friday just one week away, many stores are offering up early deals and extending sales.
If you’re looking to avoid the holiday shopping hassle or purchasing an unwanted gift, gift cards might be your best bet.
See the full list here.