McDonald's plans you a chance to earn a cheeseburger for calling your mother. Or fist bumping a fry cook. Or just passing along good vibes.
Select McDonald's customers in participating restaurants nationwide will soon get the chance to pocket their cash and pay for a meal with "lovin'" instead.
Customers who enter participating McDonald's restaurants between Feb. 2 and Feb. 14 will be selected at random and told they could pay for their meal with an act of lovin' instead of money, according to a statement from McDonald's. Acts of lovin' include anything from a friendly fist bump with an employee on duty to calling a loved one on the phone.
The newly accepted form of currency -- called "Pay with Lovin' " -- comes just in time for Valentine's Day and is part of the Oak Brook-based company's new campaign to emphasize the "love" in its long-running "I'm Lovin' It" slogan.
"McDonald's is in a unique position to bring a little more lovin' to our customers," said Deborah Wahl, chief marketing officer for McDonald's USA. "We're on a journey to change the relationship and conversation and 'Pay with Lovin' ' is a direct way for us to engage with our customers. We believe that a little more Lovin' can change a lot."
The new payment method begins Feb. 2 and applies between 6 a.m. and 6 p.m. at select McDonald's stores.