McDonald's Offers Option to "Pay with Lovin'" in Chicago Area Locations | NBC Chicago
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McDonald's Offers Option to "Pay with Lovin'" in Chicago Area Locations

Participants will be selected at random at certain McDonald's locations throughout the Chicago area to pay with an act of lovin' instead of with money

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    NEWSLETTERS

    McDonald's plans you a chance to earn a cheeseburger for calling your mother. Or fist bumping a fry cook. Or just passing along good vibes. 

    Select McDonald's customers in participating restaurants nationwide will soon get the chance to pocket their cash and pay for a meal with "lovin'" instead.

    Customers who enter participating McDonald's restaurants between Feb. 2 and Feb. 14 will be selected at random and told they could pay for their meal with an act of lovin' instead of money, according to a statement from McDonald's. Acts of lovin' include anything from a friendly fist bump with an employee on duty to calling a loved one on the phone. 

    The newly accepted form of currency -- called "Pay with Lovin' " -- comes just in time for Valentine's Day and is part of the Oak Brook-based company's new campaign to emphasize the "love" in its long-running "I'm Lovin' It" slogan.

    "McDonald's is in a unique position to bring a little more lovin' to our customers," said Deborah Wahl, chief marketing officer for McDonald's USA. "We're on a journey to change the relationship and conversation and 'Pay with Lovin' ' is a direct way for us to engage with our customers. We believe that a little more Lovin' can change a lot."

    The new payment method begins Feb. 2 and applies between 6 a.m. and 6 p.m. at select McDonald's stores.

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