Desiree Rogers has done an admirable job of turning around Johnson Publishing's magazines, but if there's one nut tougher to crack, it's making its cosmetics line Fashion Fair just as relevant in the 21st century. Although Fashion Fair has a clearly defined niche -- it's an upscale line intended for black women -- it's lost its touch.
“We’ve been asleep,” Rogers told the New York Times. “Some women refer to the brand as their grandmother’s makeup, and we’re working to change that.”
How? Rogers and Fashion Fair President Clarisa Wilson have installed Sam Fine as the new creative director. Wilson is herself a recent addition to the Johnson family, and she seems to have a nose for talent: In the same NY Times piece, he talks about only discovering his passion for his career once he started "beautifying women of color."
Will it be enough, though, to make Fashion Fair still part of the cosmetics conversation?
Read the full story over at the NY Times.