Kraft-Heinz Merger Could Mean No More Jell-O: Report | NBC Chicago
Inc Well | Small Business Advice for Chicago Entrepreneurs
A how-to blog for Chicago business

Kraft-Heinz Merger Could Mean No More Jell-O: Report

Kraft Foods and H.J. Heinz announced a merger Wednesday

    processing...

    NEWSLETTERS

    Getty

    The beginning of ketchup mac and cheese could mean the end of Jell-O.

    The recently announced merger between Kraft Foods and H.J. Heinz Co. could leave some poorly performing brands in the lurch, including the childhood favorite Jell-O, according to the Chicago-based investment research firm Morningstar.

    "Despite multiple stabs at putting the Jell-O brand on more stable ground ... the business continues to falter. We think management may now opt to reallocate investment dollars toward more profitable initiatives," Erin Lash, a senior equity analyst for Morningstar, said in a report.

    Heinz, which is based in Pittsburgh, announced it was buying Illinois-based Kraft Wednesday. The company will acquire all Kraft brands, including Capri Sun, Cool Whip, Kool-Aid, Oscar Mayer and Philadelphia Cream Cheese.

    Kraft Nears Merger With Heinz

    [CHI] Kraft Nears Merger With Heinz
    Kraft Heinz will maintain headquarters in Pittsburgh, where Heinz is based, and also in the Chicago area, where Kraft resides. NBC Chicago's Charlie Wojciechowski reports. (Published Wednesday, March 25, 2015)

    The companies plan to close the deal in the second half of this year.

    Get the latest from NBC Chicago anywhere, anytime

    • Download the App

      Available for IOS and Android