Social media has allowed two key things to occur:
When I worked in a corporate PR agency implementing multi-million dollar campaigns we didn't have social media, and, it has since, changed everything when it comes to connecting with your audience. Now, small business and startups can come up with their own kind of PR campaign that will attract media and grow awareness through social media.
What do I mean? Let's look at one example:
I can only imagine what the Got Milk? campaign would have looked like in its heyday with the help of social media, in conjunction with PR and advertising. I can imagine the number of teens posting pictures of their walls covered with Got Milk? ads on Facebook (a contest we actually held); not to mention the speed with which call for entries for a number of contests would have spread in general; college students across the country interacting with the Got Milk? Mobile, spreading the word and posting photos on Twitter; moms sharing how they get their kids to drink milk; even the leak of the latest celebrity mustache photo session videos.
This all started with one simple idea that any small business can develop and take viral.
Today, all it takes is a little creativity and the ability to develop something that connects and is relevant to your company. Companies like yours do it every day and you can too with some these tips
Jennifer Fortney is president of Cascade Communications, a boutique virtual PR and marketing communications company in Chicago focusing on small business and startups. In her 15+ year career she has worked with some of the top Fortune 500 companies and a wide variety of small businesses and startups across the country. A journalism major with music minor from the University of Kansas, she is also the PR Instructor at SCORE Chicago and founder of @MyStorySource live media pitch feed on Twitter and Facebook. @SmallBizPRXpert