Inc Well | Small Business Advice for Chicago Entrepreneurs
A how-to blog for Chicago business

How to Market an Unusual Product in Unusual Ways

Email
|
Print

    NEWSLETTERS

    Getty Images

    The most interesting thing to me is when an unusual product requires unusual marketing strategies. This product can come in any form; the number of niche markets out there is endless. One that’s been catching my attention lately is the adult-party scene and specifically how to keep them engaged.

    I know somebody who was just at a networking event at a bar and played beer pong with a few business partners. It’s been a while since I’ve been in college, but that idea fascinated me. Why was it was okay to play such a lax drinking game at a professional networking event?

    It turns out the table wasn’t just any beer pong table; it was a C5 Beer Pong table. The Chicago company makes high-end beer pong tables for adults who miss their grimy college days. Its marketing plan is brilliant: place the product in a place where people will see it, use it, love it and maybe go home and buy it. They also hold beer pong tournaments at the bars for marketing that doubles as fun.

    C5 is very careful to always emphasize that each table is custom-made for the buyer and their social media strategy helps drive the point home; each post is focused on giving followers and fans an inside look of what goes into making one of their beer pong creations.

    Between strategically placing their tables in nice, but not crazy expensive, bars and keeping their social media platforms transparent and consistent, C5 Beer Pong has really hit the nail on the head of their particular niche market. Maybe I’ll even finally stop pining for my DePaul party days and go out and buy one of their tables for my house. Do you think I can ask my wife over a friendly game of pong?

    Adam Fridman is the founder of MeetAdvisors.com, a social network for entrepreneurs. MeetAdvisors allows for professionals to give free advice to those seeking help with their business ventures. Forbes has coined MeetAdvisors "Yelp for entrepreneurs." Armed with a Master of Science in Finance and experience in corporate finance and investment banking, Adam spent the past 10 years tackling a number of ventures with a focus on business development and strategy.