Google Places is free, simple to optimize and can lead to huge results. Less than two percent of people that use Google ever click on the second page of returns. For local businesses, when someone searches for your products or services, you want to ensure your business ranks on the first page.
The first step is making sure you have either created a Google Places page or claimed your Google Places page. Before you create a page, enter your city and state, the word Places and your business name in the Google search box with quotes around your business name. It should look like this example: "Touchstone group" Chicago IL Places
This step is important because you should only have one Google Places listing per business location. Having two listings will be detrimental to your rankings.
Here are the six simple steps you can take to optimize your Google Places page:
Follow these simple steps and you will be on the right path to getting your business ranked higher in Google’s local search.
Jabez LeBret is the author of the Amazon No. 1 bestselling law office marketing book How to Turn Clicks Into Clients. As a partner at Get Noticed Get Found, a legal marketing agency, over the last nine years he has delivered over 800 keynote addresses in six countries. His main area of expertise is managing Gen Y in the workplace, advanced Facebook strategies, LinkedIn strategies, Google+, SEO, local directory optimization, and online marketing.