Do you know what SEO is? Nowadays, you can't afford not to: Search Engine Optimization also stands for cash-money because it means the difference between your business being find-able on the Internet or not.
Go ahead and try it: Hop over to Google and punch in the name of your company. If you're in the first three spots you're doing fine. If you have to scroll down or, gasp, click over to the second page or more, you're not. Truthfully, though, you could always be doing better.
A new post over at hubspot.com suggests some techniques to try to pimp your SEO, and maybe because it's tax time it seems pretty similar to tracking your finances to make sure you aren't caught with your pants down and your wallet open come Tax Day. Hubspot is an inbound marketing blog, and of course it recommends its own proprietary marketing software and such to track these metrics, but the process is pretty legit: Establish a baseline (track keyword performance and rankings as well as ongoing search traffic), prioritize keywords based on traffic and conversion rate and then adjust your content and SEO strategy accordingly.
There are some other steps, of course, when it comes to maintaining your strategy.
If this burns your onions, by all means, hop over to Hubspot and read much, more more over there -- then you'll see why I distilled it down considerably over here.
David Wolinsky is a freelance writer and a lifelong Chicagoan. In addition to currently serving as an interviewer-writer for Adult Swim, he's also a columnist for EGM. He was the Chicago city editor for The Onion A.V. Club where he provided in-depth daily coverage of this city's bustling arts/entertainment scene for half a decade. When not playing video games for work he's thinking of dashing out to Chicago Diner, Pizano's, or Yummy Yummy. His first career aspirations were to be a game-show host.