In an exclusive video interview, digital marketing expert Lisa Frame reveals how her small blog project turned into one of the most talked about Web sites in the city.
Lisa Frame calls her SoYeahDuh Tumblr "the dumbest blog ever." But apparently a good dose of dumb can go a long way.
Frame, a digital director and consultant, initially launched her Tumblr in mid-May as an homage to the other .gif blogs out there, and the premise is simple -- the animated .gif files describe her every day Chicago experiences, mainly in the Wicker Park, Logan Square and River North neighborhoods and covers everything from dating, to restaurants to inside jokes that only Chicagoans would get.
But what started as an inside joke among friends, quickly turned into a work project when the Web site traffic started rolling in. And the fact that she kept her identity a secret, helped add to the intrigue and buzz.
"I wanted to use it as an SEM SEO presentation to kind of teach my team about how important SEO is, and in these key learnings I'm finding out that SEO is everything, and right now, search for .gifs and having a specific community attached to it has been a really great learning experience for me, with search volume and leveraging a brand," Frame says.
Frame says the site attracted 300,000 unique visitors over a two week period, and the Twitter account has more than 3,000 followers.