Inc Well | Small Business Advice for Chicago Entrepreneurs
A how-to blog for Chicago business

Groupon Snags Edward Norton, Ditto.me

View Comments (
)
|
Email
|
Print
Groupon Snags Edward Norton, Ditto.me

Ed Norton answered the call from Groupon.

advertisement

Public opinion might be swaying away from Groupon at the moment, but it still has enough appeal -- and cash -- to get actor Edward Norton involved in an Earth Day challenge sponsored by Groupon. The company's site has an email Q&A with the Fight Club co-star, which includes this Pulitzer-winning quote when Groupon asks how he integrates going green with snacking: "When it comes to eating pizza sustainably, I’m pretty much on par with the Lorax."

I am Jack's shocked green thumb.

Anyway, Norton and Groupon are teaming up to offer $50,000 in donation prizes to the top three campaigns on CrowdRise, a crowd-sourcing website for philanthropists. The campaigns that take home the most eco-bacon for an environmental initiative by May 15 will win.

Meanwhile, social-recommendation app Ditto.me has been scooped up by Groupon, according to a post on the app's site. Details are still scarce, but here is what they can say: 

We can’t reveal what we’ll be working on at Groupon but we are excited to give it 100% – to enable this, we’ll be winding down Ditto. On April 30th we’ll switch off the service and remove the app from Apple’s and Nokia’s stores*. We think you’ll love what we and Groupon dream up next.

Mysterious!

Groupon's stock, as of press time, is up 11 cents, to $12.78

David Wolinsky is a freelance writer and a lifelong Chicagoan. In addition to currently serving as an interviewer-writer for Adult Swim, he's also a columnist for EGM. He was the Chicago city editor for The Onion A.V. Club where he provided in-depth daily coverage of this city's bustling arts/entertainment scene for half a decade. When not playing video games for work he's thinking of dashing out to Chicago Diner, Pizano's, or Yummy Yummy. His first career aspirations were to be a game-show host.

Leave Comments