Groupon News Today: Auto Deal Fell Flat

By Carlise Newman

| Monday, Jul 18, 2011 | Updated 12:06 PM CDT

View Comments (

)

Over the weekend we learned that Groupon’s auto deals didn’t make the intended splash – there were only four takers for the $500 discount on a new car at a Detroit dealership. Media outlets continue to painstakingly break down the company’s amended S-1 filing, with the Wall Street Journal pointing out that some investors put in far less than they’ll reap when the company goes public. Read on:

Groupon’s first foray into big-ticket items didn’t do so well, for a few reasons. (Crains)

…not that it’s bothering co-founder Eric Lefkofsky. (Wall Street Journal).

Meanwhile competitors are expanding and testing new routes to compete: BuyWithMe acquired loyalty card provider Edhance, Inc., originally marketed to college students. (BusinessWire).

...and Gilt City, which offers deals on luxury goods and services, added four cities, including Dallas and D.C. (Wall Street Journal).

Today's Deal: 73% off a cooking class at Raw Gourmet International.

Related Topics Groupon, Eric Lefkofsky, Auto Deal Fail

Leave Comments